A Year of Communication

Throughout 2025, Crop Trust communications emphasized the value of multilateral cooperation, highlighting collaboration with the International Plant Treaty ahead of GB-11. The communications team amplified shared thought leadership, expanded global outreach on crop diversity conservation and use, and showcased how collaboration drives progress. We focused on the benefits of a strong Multilateral System and elevated the visibility and potential of opportunity crops.

The Crop Diversity Digest featured news, stories and events on the Crop Trust website as the primary communications hub, with social media driving broader awareness of content, activities and events. In 2025, we published 110 stories, press releases, videos and other content with accompanying social media. Each month, social media engagement reached nearly three million people. 

Our stories frequently highlighted collaboration with the International Plant Treaty and connections with our partners. The year kicked off with a spotlight on the Food Forever Experience held alongside the World Economic Forum in Davos and an in-depth look at the first Svalbard International Dialogue following the year’s first deposit. Then, updates from Emergency Reserve and other activities were featured with extensive content around Crop Diversity Day 2025, the GB-11 exhibition and GB-11-related events to wrap up the year.

In 2025, we launched a new phase of Crop Chronicles focused on opportunity crops, while continuing the popular Seed Heroes campaign. Seed Heroes profiled pioneers advancing crop diversity conservation and use. Crop Chronicles showcased opportunity crops supported through the BOLDER initiative and the Power of Diversity Funding Facility, complementing the Opportunity Crop Knowledge Base. These stories helped inform and engage audiences around the role of pioneering scientists and underutilized crops to strengthen food security and livelihoods.

The Crop Trust also engaged key stakeholders and supporters through The Dish monthly newsletter. Each edition highlighted major developments, stories and activities, reaching more than 2,600 subscribers.

In November during GB-11, we partnered with Devex to sponsor a dedicated newsletter for the development community. The special edition generated more than 20,600 global impressions, helping raise awareness of the Crop Trust mission and key issues under discussion at GB-11.

Throughout the year, the communications team also supported high-profile project communication and outreach. 

We invite you to explore and learn more about the work of the Crop Trust. Can you save Hassan’s farm in our new online game?

• Online Experience and Game: Conserving and Using Crop Diversity
• GCCS: Working Together to Protect Crop Diversity
• Opportunity Crops Knowledge Base